I have just come from a very interesting meeting with a former board member of Vision Service Plan and some state representatives from VSP.
This company is run by and for eye care providers (really eye doctors), and the company has been undergoing some changes recently. Notably the acquisition of Marchon Eyewear and Officemate software.
The management of the company has been trying to communicate with the eye doctors that provide the services that are paid for by the VSP insurance company. It is a difficult job. Most of these people wear two hats, one as an eye doc, and the other as a bureaucrat in the largest vision insurer in the US market.
My point to them was, just let us the little guy know what is happening when you change the rules. Also it would help to know why you are changing the rules.
It seemed like they understood the message, and were happy to explain why they opened an eye care location on the grounds of Cisco Industries a few months ago. They also explained why they want medical data reporting on diabetes and hypertension.
They are also looking to get more medical data reporting from the member doctors to show how cost effective optometrists can be in the competitive economic environment we all live in at this time.
All of the optometrists in the room felt as I did that optometric board certification is an incorrect move for the future of Optometry.
On the whole, I felt honored to have met a few of the movers and shakers in my field, and agree with the thrust of what VSP and these people in particular are doing.